I’m Viviana Florea, founder of Florea Bookkeeping & Advisory

I’m passionate about helping business owners feel in control of their finances.

I’ve always loved the clarity that numbers bring, but I also know they can feel confusing, intimidating, or like “one more thing” on a never-ending to-do list. After years of supporting small businesses and earning multiple advanced QuickBooks certifications, I realized something important: most entrepreneurs don’t need complicated jargon - they need clean books, strategic guidance, and someone who will meet them where they are.

That’s why I built my firm around three core beliefs:

• Understanding your numbers is empowering, not overwhelming

• Accurate books are the foundation of a healthy business

• Data-driven insights are crucial to sustainable growth

Today, I support service-based businesses, e-commerce shops, and local entrepreneurs who want more than basic bookkeeping. They want clarity. They want direction. They want to grow.

Whether we’re cleaning up your books, building financial systems, or mapping out your next big move, my goal is the same: to make your finances make sense, so you can make confident decisions and build the business you’ve been dreaming of.